Spoiler - it's the same old change management / software adoption problem as always 💁♂️
So you're going to want to
List
Check out my tracker spreadsheet here: Perplexity Table
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Perplexity baffles me!
It’s a fast-growing startup that has built a great product and is stirring competitive reactions from the likes of Google and OpenAI.
At the same time, it's sustainable competitive advantage is unclear, and it's saddled with growth expectations attached to a $3B valuation (maybe $9B).
To help wrap my had around Perplexity, I created a running 2 year timeline to understand where they've been and help me think through where they might be going.
Read on for a fully sourced timeline of Perplexity's rise, covering:
Value is created through innovation, but how much of that value accrues to the innovator depends partly on how quickly their competitors imitate the innovation. Innovators must deter competition to get some of the value they created. These ways of deterring competition are called, in various contexts, barriers to entry, sustainable competitive advantages, or, colloquially, moats. [Taxonomy of Moats - Reaction Wheel]
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